Guess what Las Vegas, today is officially LeTip Day. Over 300 people attended the seminar at the Orleans Hotel & Casino to network and celebrate a year of accomplishments. Brian Greenspun announced the City’s proclamation designating today as LeTip Day.
What is LeTip?
The LeTip Creed sums in up:
LeTip is a professional organization of men and women dedicated to the highest standards of competence and service. Our purpose is the exchange of business tips. Members will at all times maintain the highest professional integrity. Each business category is represented by one member and conflicts of interest are disallowed.
The nutshell version, to me, is that LeTip helps you grow your business and the businesses of your friends (and business for LeTip). It’s a win-win for those willing to put in the time it takes to build quality business relationships in a structured environment. On the other hand, if you’re just hoping to cash out on leads, it’s probably not going to work well for you because that’s not how people in LeTip work.
The Story of “The Sunday”
In addition to ushering in LeTip Day, Brian Greenspun provided the keynote address. Mr. Greenspun runs the Las Vegas Sun, which is a newspaper, which is apparently some type of physical print product people used to read. Joking aside, he addressed the difficulties facing the newspaper industry as well as the economy as a whole. “When times get tough,” he said (or something very similar to this), “you can get to work making a difference or you can lie down and give up.”
At the Las Vegas Sun, they decided to make a difference. Against general industry advice, they turned to print. They created a weekly magazine called “The Sunday” targeting young, married people, and placed it in grocery stores throughout the valley. It worked. They found that their audience is interested in the magazine (and the over $300 in coupons it provides.) This has allowed them to continue to spread the news.
Have your own “Sunday” with LeTip
In my business and in yours, we have the opportunity to make a difference in our communities and in the lives of those we serve. It’s tough to grow a business and generate new clients. I’ll admit that. But as Mr. Greenspun said (or at least as I heard), you can either push through and make it happen, or you can give up.
Don’t give up. LeTip can help you improve your networking, marketing, public speaking, and service skills. Improving these skills will improve your business. It might not happen immediately, but if you don’t give up, it will happen eventually.
If you are interested in joining LeTip or expanding your professional network, contact me. Also, if you are interested in legal services, that’s what I do, so we should meet.